Posted by Bernard Porter: 12/13/15
Over the last three decades, I’ve enjoyed an immensely fulfilling career in the music industry. The greatest reward my team and I have received has been through mentoring some of the world’s most recognized stars as well as people who are just passionate about being the best artist they can possibly be.
But now there’s a big problem in our industry that most artists don’t even recognize. No doubt, there are unprecedented opportunities to get exposure through various online channels and the popularity of TV talent shows have stoked the public’s interest in emerging artists. The problem is, even if an artist gets some initial exposure, there are few good resources to help them continue to develop their craft and create sustained, fulfilling careers. The way I see it, there are at least two fundamental issues that need to be addressed. One is practical. The other is financial.
At our brick-and-mortar institute, PCG Nashville, we often meet artists who have completed an associate or bachelor in music or are considering a degree program. I’m always dismayed at the lack of practical, real-world training that they received (or would be receiving) from these programs. The problem stems from faculty who have been removed from the day-to-day music scene for years if not decades. Additionally, because of the time it takes publish textbooks, the curricula that rely on these texts often reflect what was happening in the industry years ago. In essence, these students are learning music history…not helpful if you’re trying to make it in today’s music industry.
The second problem is financial and compounds the issues found at traditional music programs at the associate and bachelor degree levels. Like most higher education programs these days, the annual tuitions plus fees associated with room and board are tremendous and only growing. So much so, that even if these programs are within financial reach of the artist, it certainly calls into question the return on their investment. With that in mind, we created PCG Online, an online destination where artists can get anytime, anywhere access to the same lessons that are taught to professional artists. These lessons are created and delivered by a team of instructors that I hand-picked from the network of trusted and talented individuals I’ve worked with for many years. We’ve come together to create the most effective tools that any artist can put to use immediately and continue to use throughout their career. And, we’ve put them on a cutting-edge online platform that makes it easy to learn whenever and from wherever they’re connected.
I say this all the time, but I think it’s worth repeating…Our vision is to ensure that every artist who is willing to work hard and invest in their craft will be equipped with the knowledge and skills needed to achieve their goals as an artist. That is, in essence, why we developed PCG Online. Check us out at www.PCG24-7.com.